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The Joy
of Painting television program turns 20 years old this year, putting
it in rare company with other TV icons like Mr. Rogers and Sesame
Street.
Bob Ross
- - you've seen him before. He's the bushy-haired, soft-spoken
guy painting "happy" clouds, mountains and trees in
about 26 television minutes, using big house-painting brushes
and cooing soothing "you can do its" to the audience.
His Joy of Painting program is the most recognized, most-watched
TV art show in history.
A virtual
cult-like figure among varying age groups all around the world,
Bob Ross is about more than painting, however. Millions of viewers
agree that his quiet, nurturingdisposition is a form of therapy
for the weary, and his respect for nature and animals has raised
environmental awareness. Viewers feel they have a personal relationship
with Bob.
Already
a legendary figure at the time of his death in 1995, Ross' shows
have remained standard fare for two decades on nearly 230 U.S.
public television stations, a phenomenal achievement for of this
genre. Foreign distribution began about 10 years ago, finding
responsive audiences in the U.K., Mexico, Canada, Japan, South
Korea, Taiwan, Netherlands, Turkey, Iran, Hong Kong, Costa Rica
and, most recently, in Germany.
Bob's popularity
grows by the day as a more contemporary audience "finds"
his show for the first time. The 1-800-BOB-ROSS call center reports
that half of the callers are seeing the Joy of Painting for the
first time, exuding the same excitement as did viewers 20 years
ago. And
the next 20 years? Another generation of viewers watching the
same relaxing and satisfying television, courtesy of Bob Ross.
What is the Bob Ross Wet-on-Wet
Painting Technique® ? "Wet on Wet" refers to the
application of wet paint on top of wet paint, omitting the traditional
wait for each layer to dry. Using special oil paints and starting
with a wet-based canvas, paints glide across the canvas with a
large brush or knife -- and a completed painting appears in minutes.
A wide range of materials, instructional
books, videos, art club, interactive web site and a world-wide
team of about 1,500 Bob
Ross Certified Instructors help support the Ross system.
Photo or video clip available
upon request. Contact Joan Kowalski of Bob Ross Inc., phone 703/803-7200,
email info@bobross.com
For TV episode descriptions, contact:
Sandy Siemens Broughton
Corporate Communications Manager
Blue Ridge Public Television
sbroughton@wbra.org
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